For most of us, when we focus on gaining rank on Google, we focus solely on ranking our website and perhaps its inner pages (although many don't even think of this). However, I posit that we should also try to rank for other properties, particularly our social media and directory pages. For example, if you're a business and have a Yelp, Facebook, and Twitter, why not try to also rank these pages and thus effectively increase your presence on Google and dominate it further. How cool does that sound? Let's dig into this more below...
1. Increase your rankings
One thing that boosting your social properties can do is also boost your main website. Although this evidence isn't clearly stated by Google, many have noticed this helps their rankings. Kristin Harris owner of Kristin Harris SEO states "When I began ranking my website, I also started ranking the Kristin Harris SEO Yelp, Twitter, Facebook, as well as your youtube video. Don't forget about Google Plus and if you don't have a youtube vid, definitely make one. Not only can you rank it, you it also helps you look more professional." Here's Kristin's youtube about Cleveland SEO Services, which is her company's specialty. The whiteboard technique is easy to accomplish, but very professional looking.
2. Think about the future
Just because Google says that social signals doesn't play a huge role in rankings, it may play a larger role in the future. Think about it- how does Google know a site is relevant? Traffic and social signals would be a huge answer to this question and Google is a relevancy-based search engine.